Ira Cogan

The disappearing in-between by Abey Koshy Itty spoke to me. Here’s a quote from it:

Then there's infinite scroll, which was invented in 2006 by a designer named Aza Raskin.

His intent was simple: make browsing more seamless. But the feature removed every natural stopping point.

There's no bottom of the page. No moment where your brain gets a chance to ask, “do I actually want to keep going?”

Raskin has since expressed deep regret about his creation, estimating that infinite scrolling wastes roughly 200,000 human lifetimes per day.

Read that number again. 200,000 human lifetimes. Per day.

I don’t recall how I stumbled across this site and post. I sometimes (okay, always) have a lot of browser tabs open and just go through them and save what interests me but don’t always keep track of how I got to there. Anyway, this is stuff I think about often.

-Ira